Quick Takeaways
- Metaplanet just bought 103 more BTC, boosting its total to nearly 19,000 coins
- The company’s Bitcoin strategy has already returned close to 480%
- This latest move also helps hedge against Japan’s weakening yen
Metaplanet Doubles Down on Crypto Again
Metaplanet isn’t slowing down. At an average price of roughly $113,491 per coin, the Japanese investment firm recently made another significant cryptocurrency wager, purchasing 103 Bitcoin for $11.6 million.
With this purchase, Metaplanet’s total stash now stands at 18,991 BTC worth close to $2 billion at current market prices. Not bad for a company that began building its position when Bitcoin was trading far lower.
In fact, its average cost per coin is just $102,712, meaning it’s already sitting on solid profits. No wonder the company is now ranked as the seventh-largest public Bitcoin holder, right behind industry names like Riot Platforms and Bullish(the crypto firm backed by Peter Thiel).
Metaplanet’s Bitcoin Strategy Is Crushing It
This isn’t just about adding coins, it’s about returns. And Metaplanet’s crypto strategy has been delivering.
In the first quarter of 2025 alone, the company reported a 95% gain on its Bitcoin investment. The second quarter? Even better 129%. More recently, from July through late August, it saw another 29% uptick.
Put it all together, and the firm’s total return on its crypto portfolio is nearing 480%. That’s not just impressive, it’s outperforming almost everything else in the market, including most stocks and traditional investment vehicles.
Clearly, Metaplanet isn’t just riding the Bitcoin wave. It’s navigating it with a sharp eye and a long-term view.
Institutions Are Piling Into Bitcoin Metaplanet Included
Metaplanet isn’t the only one making moves. Over in the U.S., Michael Saylor (aka Bitcoin’s loudest corporate supporter) recently hinted on X that “Bitcoin is on sale.”
Soon after, his company Strategy scooped up 430 BTC, followed by another 775 BTC—spending over $51 million in total.
That brings Strategy’s holdings to a jaw-dropping 629,376 BTC, which is nearly 3% of all the Bitcoin in circulation.
These purchases demonstrate that cryptocurrency is more than just a trendy term these days. For many institutions, it’s becoming a key part of their financial strategy.
📊 Track public Bitcoin holdings on BitcoinTreasuries.net
Why Metaplanet Sees Bitcoin as a Safe Haven
Why, therefore, is Metaplanet attacking Bitcoin so harshly? One big reason: the yen is in trouble. Japan’s currency has been sliding, and inflation worries are rising. That makes traditional cash reserves less appealing.
On the other hand, bitcoin provides something different a decentralized, limited-supply property which is not bound by any one government. In indefinite times, this can be a major benefit.
And if you look at Metaplanet’s recent buying activity, it seems like they might be adopting a regular, weekly accumulation strategy quietly adding to their stack regardless of short-term market noise.
Bitcoin Stays Calm Despite All the Buying
You’d think all these big buys would cause Bitcoin’s price to spike, but that hasn’t really happened.
Over the weekend, Bitcoin dipped to around $110,000, then bounced back to $112,000.
Not exactly dramatic. That’s because most of these institutional purchases, including Metaplanet’s, are made over-the-counter (OTC). In other words, they’re designed to avoid shaking up the market.
So while prices look stable on the surface, there’s a lot of quiet accumulation going on in the background.
Bullish Vibes: Bitcoin Hype Isn’t Slowing Down
The crypto mood is still upbeat. Even Eric Trump jumped into the conversation recently, calling himself a “Bitcoin Maxi” and predicting that the coin could hit $175,000 before the end of 2025.
Whether or not that happens, one thing is clear: more people—from retail investors to billion-dollar firms- are treating Bitcoin as a serious asset.
With companies like Metaplanet leading the way, it’s hard to ignore the momentum building around crypto.
