Quick Highlights
- Following the closure of their bank accounts on January 6, the Trump family turned to cryptocurrency.
- They’ve since launched multiple crypto ventures, including a stablecoin and mining operation.
- Eric Trump supports tokenizing real-world assets like Trump Tower for global investment.
Trump Family’s Wake-Up Call Came After They Got Debanked
The Trump Family’s entry into crypto wasn’t some random business trend they jumped on. According to Eric Trump, the real motivation came after a string of banks suddenly shut down accounts tied to the Trump Organization right after the January 6 Capitol incident.
No explanation. No warning.
Just closed doors.
Eric described the moment in an interview with The Wall Street Journal, saying it made him realize just how fragile and politically charged the traditional financial system could be.
“I became aware of the financial system’s vulnerability and how readily it might be used against you at that point,” he said.
With that shock came a new mindset: maybe the system couldn’t be trusted. And if it could be used against them, who else might be next? That’s when the Trump Family started looking at crypto—hard.
Trump Family’s Dive Into Crypto Turned Into a Movement
What started as a reaction quickly turned into a full-on strategy.
In 2025, the Trump Organization sued Capital One, claiming political bias caused the bank to close their accounts, leading to significant financial losses.
Shortly after that, Eric Trump publicly warned that any bank not adapting to crypto could be gone within 10 years. And they didn’t merely discuss it; they really did something about it.
- Donald Trump launched the TRUMP memecoin just days before his second inauguration.
- In September 2024, the family introduced World Liberty Financial, which now offers a USD1 stablecoin. Donald Trump is listed as co-founder emeritus, while Eric and Don Jr. are official co-founders.
- The Trump brothers also started American Bitcoin, a Bitcoin mining firm under Hut 8, raising $220 million to buy BTC and mining gear.
Beyond that, Eric has become a vocal supporter of tokenizing real-world assets. He believes that real estate should be available to anyone to invest-only ultra-rich.
“Why is it that if I wanted to reiterate the Trump Tower, I could not token this property and put it on the road for billions of people around the world, otherwise to invest in it?”
He asked.
His thinking? If the financial system can turn on you, you’d better build one that can’t.
Critics Are Skeptical of Trump Family’s Intentions
Of course, not everyone is sold on the Trump Family’s crypto crusade.
Some critics believe the family’s crypto empire is simply another way to cash in on Donald Trump’s return to the White House.
According to a report on August 11, 2025, Trump has earned an estimated $ 2.4 billion through various crypto-related projects. However, Eric has worked hard against those claims. He insists that the family’s crypto trick is based on theory and personal experience, not political power.
He’s even hinted at the possibility of a future presidential run either by himself or another Trump family member, making it clear that crypto will stay a central issue for them, both in business and in politics.
Meanwhile, even comedy is taking notice. A recent episode of South Park mocked the Trump Family’s crypto ventures, a sign that the topic has officially hit mainstream culture.
