Quick Takeaways
- Strategy celebrates 5 years of Bitcoin investing with a fresh $18M purchase
- Bitcoin stash now worth $75.6B, up nearly $29B from its cost
- Market cap has grown from $1.2B to a massive $118B since 2020
Strategy Celebrates 5 Years of Going All-In on Bitcoin
It’s been five years since Strategy (formerly MicroStrategy) made its first move into Bitcoin. And on August 11, 2025, Strategy celebrates 5 years of that bold decision by adding another 155 BTC to its already massive holdings.
This latest purchase, worth $18 million, may not be their biggest, but it speaks volumes. At an average price of $116,401 per coin, this buy shows they’re still in the game—and still betting big on Bitcoin’s future.
The company financed the transaction by selling 115,169 shares of its own Strife (STRF) stock. Even so, it still has $47.7 billion in stock left authorized for future use, meaning more Bitcoin buys could be just around the corner.
How Strategy Celebrates 5 Years of Bitcoin-Driven Growth
When Strategy celebrates 5 years in Bitcoin, it’s more than just an anniversary—it’s a reflection of how far they’ve come. Back in August 2020, the company made headlines with a $250 million purchase of 21,454 BTC, paying just $11,652.84 per coin.
Fast forward to today, and here’s what’s changed:
- Total BTC held: 628,946 coins
- Total invested: $46.09 billion
- Average price per coin: $73,288
- Current value of the holdings: $75.6 billion
That’s a 63.5% gain, or nearly $29 billion in profit—not bad for five years of conviction.
From Risky Bet to Market Cap Explosion
At the time, Strategy’s move into Bitcoin seemed risky—even reckless to some. But now, five years later, it looks like a masterstroke.
When they started this journey, the company was worth just $1.2 billion. Today, its market cap has exploded to $118 billion. That’s a 100x growth in just half a decade.
This wasn’t just about holding Bitcoin. The company also raised $46 billion through a mix of equity and debt backed by their BTC holdings. As a result, Bitcoin became more than just an asset—it became a tool for building a financial empire.
Others Are Taking Notes
Naturally, Strategy’s success didn’t go unnoticed. Companies around the world have started to copy the playbook. One example is Metaplanet from Japan, which recently adopted a similar Bitcoin treasury strategy.
Metaplanet’s CEO, Simon Gerovich, praised Strategy’s leadership:
“Even if it was difficult, they behaved with conviction and bravery. Many people today take the same route, but in the past, having the vision and the drive to lead were necessary.”
In short, Strategy didn’t just take a risk—they opened a path for others to follow.
Why Does This Approach Work?
While many companies chase quarterly profits, Strategy plays the long game. They view Bitcoin like digital gold, a core asset, rather than a speculation.
And they’re not slowing down. With billions still left in authorized shares, the company is well-positioned to keep buying more Bitcoin—especially if the price dips again.
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As That Strategy Marks Five Years, What Comes Next?
Looking forward, it is clear that this is not the end of the road – it is just the beginning. The strategy celebrates 5 years with a strong balance sheet, a loyal investor base and untrue benefits with billions.
If Bitcoin continues on its upward trajectory—and if Strategy keeps doing what it’s been doing—they could become a case study in bold, modern finance.