
Quick Takeaways
- Metaplanet has just added 2,205 BTC to its holdings, bringing their total to an impressive 15,555 BTC!
- Revenue up 42.4% YoY — Bitcoin business brought in $7.6M last quarter.
- Stock up 339% in 2024 — Investors are watching closely.
Japanese Firm Boosts Bitcoin Holdings to 15,555 BTC
An investing company based in Tokyo called Metaplanet is increasing its bitcoin holdings. The company just bought another 2,205 BTC for around $238.7 million, bringing its total stash to 15,555 BTC.
That’s a big move—and it puts Metaplanet firmly in the number five spot among the world’s largest public corporate holders of bitcoin.
While MicroStrategy still leads the pack with a whopping 597,325 BTC, Metaplanet’s latest move shows they’re serious about scaling up fast.
Why Metaplanet Keeps Growing Its Bitcoin Holdings
So, why is Metaplanet making such aggressive moves into bitcoin holdings? According to CEO Simon Gerovich, it is part of a large vision.
He shared on X (formerly Twitter) that the company picked up the 2,205 BTC at an average price of about $108,237 per coin. They see it as a strategic change rather than merely an investment.
And it appears to be effective. In the second quarter alone, Metaplanet’s bitcoin-driven business pulled in nearly ¥1.1 billion (around $7.6 million) in revenue. That’s a 42.4% jump from last year’s numbers.
As Gerovich put it, “This accelerating growth affirms the strength of our strategy—building a sustainable, scalable, and operationally efficient business on a bitcoin standard.”
Bitcoin Holdings Goal: 210,000 BTC by 2027
If you think 15,555 BTC is impressive, just wait. Metaplanet has set a bold goal: it wants to grow its bitcoin holdings to over 210,000 BTC by the end of 2027. That’s a huge leap—and if they get there, they could rival some of the biggest names in corporate bitcoin strategy.
It won’t be an easy voyage, though. Because of the well-known volatility of Bitcoin prices, obtaining that much BTC will necessitate cautious preparation, strong liquidity, and steady investor backing.
However, if Metaplanet keeps at its current rate, the objective doesn’t appear to be insurmountable.
How the Market is Reacting
Interestingly, the stock market felt somewhat conflicted about the announcement. On Monday, Metaplanet’s stock dipped slightly—down 1.8%—but zoom out and the bigger picture looks strong.
The company’s share price is up nearly 14% over the past month and has climbed a staggering 339% so far this year.
Clearly, investors are paying attention. As more companies look into bitcoin holdings as a strategic asset, Metaplanet is becoming a case study in what’s possible when a traditional firm leans hard into crypto.
Why This Matters for the Bigger Bitcoin Picture
Metaplanet’s approach could ripple across the broader financial world. If they continue to increase their bitcoin holdings, they can motivate other publicly trading companies, especially in Asia, to follow suit.
In addition, if more companies begin to see bitcoin as an essential commercial property rather than a risky venture, the cryptocurrency environment can undergo a dramatic change.
It is also worth noting that Metaplanet is not only catching bitcoin passively – they are building a business model around it. That’s where things get interesting.

