Quick Takeaways
- If the Fed eases rates this month, crypto markets could see a strong bounce
- Crypto. com is looking at major ventures outside of trading, such as prediction markets.
- CRO token spiked after Trump Media deal, showing there’s still juice in the market
Crypto may finally get the tailwind it’s been waiting for
Crypto’s been pretty quiet lately not dead, not booming, just… waiting.
That could change fast. Kris Marszalek, the CEO of Crypto. com, says the fourth quarter could be a big one for the industry especially if the Federal Reserve decides to cut interest rates at its meeting on September 17.
In a recent interview with Bloomberg, Marszalek pointed out something that most traders already know but often forget: when borrowing gets cheaper, people tend to take more risks. And crypto, being one of the riskiest (and most potentially rewarding) asset classes, usually benefits.
“We’re expecting a strong Q4, especially if the Fed cuts,” he said. And he might have a point. The last time the Fed made cuts from September to December 2024 crypto prices shot up by 57%. The market seems to think another cut is coming soon.
After Fed Chair Jerome Powell’s comments at Jackson Hole in August, the odds of a September cut jumped to over 91%, according to the CME Group’s rate tracker. If that happens, don’t be surprised if crypto wakes up fast.
Crypto is doing more than just waiting around
Despite the cautious approach taken by a large portion of the market this year, Crypto. com has remained active and not only focused on riding the next hype cycle.
The corporation decided to inject $700 million back into the business after generating $1.5 billion in revenue and $1 billion in gross profit last year. Unless you intend to stay for a long time, that is not the type of move you make.
There’s also some chatter around a possible Crypto. com IPO. Marszalek confirmed that big-name banks have come knocking. But for now, the company is happy to be happy. “We have found numbers to be public,” he said. “It’s attractive, but we are not in a crowd.”
Instead, Crypto. com is looking at new opportunities and one of the most interesting is its push into prediction markets. If you’re not familiar, prediction markets are places where people can bet on real-world events elections, economic shifts, sports, and more.
Right now, this space is mostly dominated by smaller players like Polymarket and Kalshi, both of which have had a rough time navigating U.S. regulations. Marszalek sees an opening.
“We want to become a liquidity center for the prediction markets in the U.S.” he said. “We think this place is going to be very big.”
It’s a smart bet. As crypto evolves beyond just trading tokens, these kinds of utility-driven platforms could become a core part of the industry’s future.
CRO token jumps after Trump Media partnership
Crypto. com also made headlines recently with a more controversial move a partnership with Trump Media and Technology Group, the company behind Truth Social.
The deal involves setting up a treasury strategy that includes Crypto. com’s native token, Cronos (CRO). And the market noticed. CRO spiked nearly 150% after the announcement, hitting $0.38 before settling around $0.27.
Is it still far off from its all-time high of nearly $1? Sure. But the reaction proved that this token and the brand behind it still has the ability to make noise.
The Trump Media deal is also a sign of how Crypto.com is playing the visibility game.
Love or hate the politics, it’s a bold move that puts them back in the spotlight and possibly opens doors to a whole new audience.
Crypto’s next chapter could be starting soon
If you’re someone who’s been watching crypto from the sidelines, wondering if or when it might come back to life, the next few weeks could be your answer.
A Fed rate cut, which looks more likely by the day, could kick off a new wave of energy in the market. But even beyond that, companies like Crypto. com are building new tools, entering new markets, and making moves that go beyond just riding price swings.
This isn’t the same crypto market from 2021 it’s quieter, more mature, and maybe even a little more strategic. Whether or not you currently own tokens, this might be a good time to start paying attention once more.
