Quick Takeaways
- Michael Saylor’s company adds 1,955 BTC, spending $217.4M in early September
- Total holdings now hit 638,460 BTC, bought at an average of $73,880 per coin
- Despite S&P 500 exclusion, Saylor stays committed to his long-term Bitcoin strategy
Bitcoin Strategy Still Going Strong, Even at $110K+
Despite price increases, Michael Saylor’s Bitcoin strategy remains on track. From September 2 to 7, his firm, Strategy, bought another 1,955 Bitcoin at an average price of $111,196 per coin, spending a total of $217.4 million.
That’s not just another buy it’s a statement. While most investors get nervous when prices push toward all-time highs, Saylor’s team is doing the opposite: they’re doubling down.
This latest move brings the company’s total BTC holdings to a staggering 638,460 Bitcoin, worth over $70 billion at today’s prices. And yes, they’re still buying.
Bitcoin Strategy Continues Despite Slower Buying Pace
While Bitcoin Strategy is still buying, the pace has cooled compared to earlier this year. They purchased an astounding 31,466 BTC in July and a another 17,075 BTC in June.
By August, only 7,714 BTC had been added, and things had slowed. Now, in September, the firm is back in accumulation mode—though more measured.
So how is Strategy funding all of this?
Rather than dipping into reserves, they’re using proceeds from three at-the-market (ATM) equity offerings, including:
- STRF: Series A Perpetual Strife Preferred Stock
- STRK: Series A Perpetual Strike Preferred Stock
- MSTR: Their own Class A Common Stock
In short, they’re turning equity into Bitcoin a bold financial maneuver that few companies are willing to make.
Excluded from the S&P 500 But Not Giving Up
Just days before this latest buy, many expected Strategy to be added to the S&P 500 index. But in a surprise move, it wasn’t. Instead, companies like Robinhood, AppLovin, and Emcor Group were selected.
Why the snub? As described by ETF analyst Eric Balchunas, “the s&ps selection committee” makes the final decision, and as such, Balchunas describes them as “secretive” and careful about the choices they make.
“The S&P 500 is basically an actively managed fund run by a private committee,” he shared on X. But Saylor doesn’t seem too concerned. In fact, the Bitcoin buy came after the exclusion.
What This Means for Bitcoin and the Market
Whether you agree with his tactics or not, Michael Saylor has changed the way companies look at Bitcoin.
Most firms keep crypto on the fringe, if they touch it at all. Strategy, on the other hand, treats Bitcoin as its primary asset.
That conviction could pay off massively if Bitcoin continues to rise. On the flip side, it also exposes the firm to greater risk than any other publicly traded company.
Either way, one thing is clear: this Bitcoin strategy is long-term, high conviction, and unapologetically aggressive.
